Teavana Holdings (NYSE:TEA) sells loose-leaf teas and tea products through its company run stores. Teavana focuses on selling its teas in boutique style stores with a focus on artisan, healthy, and "fair trade". Tee stores tend to be located in shopping malls, retail centers, and other high traffic areas. Teavana focuses primarily on the loose-leaf tea market rather than the bulk, packaged tea market. In addition, the majority of the company's stores and sales are from the US market.
Teavana's total revenue for the full year 2010 ended in February 2011 was $124.7M. This was a 38% increase over the 2009 figure. The company also reported a net income of $12M for the 2010 period, while the 2009 net income was $5.3M. 
The company's initial public offering of stock on the New York Stock Exchange occurred on July 27, 2011. The company offered 7.14M shares each for $17. This was above the initial price range of $13-$15. The deal raised a total of $121M. The lead underwriters were Bank of America (BAC) and Goldman Sachs Group (GS).
Because Teavana sells the vast majority of its goods in the US, it is dependent on the continued demand for tea in the region. Tea consumption has risen in recent years. While still smaller than coffee consumption, this rise in demand has helped Teavana to grow. However, if such changes in consumer preferences are only temporary, fad-driven, a resulting change would have a severe impact on the company. It is not clear if the consumption of loose-leaf teas, a relatively niche product within hot beverages, will remain strong in the long-run.