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WIKI ANALYSIS
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Toll Brothers (NYSE: TOL) is the largest luxury homebuilder in the United States, operating in 6 regions and 21 states. The company designs, constructs, and finances single family homes with an average closing price of $688K [1]. The majority of Toll Brothers’ customers (60-70%) are considered move-up buyers, who are previous homeowners interested in purchasing a larger residence [2]. The remaining sales are split between empty nesters, active adults, and second home buyers. The homebuilder operates primarily in affluent planned suburban communities with easy highway access to major metropolitan areas. However, in 2004, Toll Brothers expanded into urban markets in New York City and Philadelphia, through several high-rise projects targeted at young professionals. The company decreases unit dwelling costs by offering the same home designs in similar communities. In 2006, Toll Brothers was building in nearly 400 communities that together contain nearly 32,000 homesites [3].
Toll Brothers' national scope and its focus on the luxury end of the homebuilding spectrum give it some protection from fluctuations in the U.S. economy and U.S. housing market, but it is far from immune to these factors. The company was severely affected by the collapse of subprime lending over the summer of 2007. Its 2007 revenue and contracts fell 24% and 33% respectively from the year before. Contracts cancellations were also up as [4] potential buyers were unable to sell their current homes. [5]
Business FinancialsAs the graph below suggests, Toll Brothers experienced considerable revenue growth from 2004-2005, driven primarily by a 32% nationwide increase in traditional home closings[6]. Operating income grew along with revenue during this period.
Revenue growth remained positive in 2006, despite a nearly 2% decrease in closings[7]. Growth numbers were kept in positive territory by a rise in the average closing price per home. 2006 operating income declined from year prior levels due to an 11% increase in the unit cost of constructing each home[8].
An 11/07 company announcement suggests a significant 24% decline in revenue for 2007, brought on by both a reduction in contracts and a decrease in closing price per unit. Profit numbers have not yet been released[9]
On 12/07, the company recorded its first quarterly loss ($81.8 million) in 21 years. CEO and Chairman Robert Toll cited 2007 as, "the most challenging of the forty years that Toll Brothers has been in business." Moreover, the company did not issue further earnings guidance, citing sustained volatility in the housing market. [10]
Key Trends and Forces
CompetitorsToll Brothers faces competition from both regional and local homebuilders. The flexibility of small custom construction companies can often be more consistent with the varied tastes of luxury homebuyers. To compete against these custom builders, Toll Brothers has been forced to develop a diverse product line. The company also faces competition from sales of existing homes.
Toll Brothers’ closest competitors include the following:
| Company | 2006 Contracts in Units | Average Home Closing Price |
|---|---|---|
| Toll Brothers | 6,164 | $690,000 [13] |
| Centex | 38,030 | $304,000 [14] |
| Pulte Homes | 33,925 | $337,000 [15] |
| D.R. Horton | 51,980 | $267,300 [16] |
| Lennar | 49,568 | $315,000 [17] |
While it is clear from the table that Toll Brothers sells homes at a considerably higher price than the companies listed, most analysts still consider these four homebuilders to be TOL’s closest competitors. The rationale here is that these are all national homebuilders with similar market capitalizations. Moreover, there are no national luxury homebuilders other than Toll Bothers, so competitor analysis is focused on those companies that compete with Toll on the high end of their market, which is the low end of Toll’s market. Toll faces competition in its high/medium end from more local builders, but since these vary by market and have limited public financial information, it doesn’t seem possible to include them in the above table.
Market ShareToll Brothers is the fourteenth largest homebuilder in the United States, capturing approximately 0.75% of the nationwide residential building market by 2006 unit closings[18]. The top fifteen U.S. homebuilders by unit market share are listed below:
| Rank | Company | 2006 Closings | Market Share |
|---|---|---|---|
| 1 | D.R. Horton | 53,410 | 4.65% |
| 2 | Lennar | 49,568 | 4.31% |
| 3 | Pulte Homes | 41,487 | 3.61% |
| 4 | Centex | 37,539 | 3.27% |
| 5 | KB Home | 32,124 | 2.80% |
| 6 | Hovnanian Enterprises | 20,201 | 1.76% |
| 7 | Beazer Homes USA | 17,500 | 1.52% |
| 8 | Ryland Group | 15,392 | 1.34% |
| 9 | NVR | 15,139 | 1.32% |
| 10 | M.D.C. Holdings | 13,123 | 1.14% |
| 11 | Standard Pacific LP | 10,763 | 0.94% |
| 12 | Meritage | 10,487 | 0.91% |
| 13 | Technical Olympic USA | 9,602 | 0.84% |
| 14 | Toll Brothers | 8,601 | 0.75% |
| 15 | Weyerhaeuser Company | 5,836 | 0.51% |
Notes



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