DailyFinance  9 hrs ago  Comment 
CHICAGO, IL--(Marketwired - August 25, 2014) - Alliance Creative Group, Inc. ( (PINKSHEETS: ACGX) announces a new audio interview with The interview is available at:...
Forbes  Aug 22  Comment 
Revenues continued to reflect the challenging economic environment across some of its business verticals. While services revenues declined by 6% year over year to $5.59 billion, printing revenues declined by 4% to $5.59 billion. However, personal...
The Australian  Aug 22  Comment 
PIPELINE owner Duet Group says its recent renewal of contracts for a key pipeline will provide more revenue certainty through to 2021.
Financial Times  Aug 21  Comment 
Chief executive must plot new course after $16.65bn settlement with the DoJ mark an end to the bank’s major known crisis-era mortgage litigation  Aug 20  Comment 
BEIJING (dpa-AFX) - Youku Tudou Inc. (YOKU), the biggest online video company in China, on Tuesday reported a loss for the second quarter that widened from last year as double-digit growth in revenues was more than offset by higher costs and...
Forbes  Aug 19  Comment 
The company has been trying to boost user engagement, increase unique user count and monetize its content more effectively. While it was successful in boosting its unique mobile user count from 200 million in Q2 2012 to over 450 million in Q2...
Mondo Visione  Aug 19  Comment 
New York Stock Exchange member firms that conduct business with the public reported a second-quarter 2014 after-tax profit of $2.2 billion and revenues of approximately $43.15 billion, compared with a $3.47 billion after-tax profit on revenues of...
Benzinga  Aug 19  Comment 
Navigant Research, via DigiTImes, reports worldwide revenues from LED luminaires used in outdoor and parking applications will grow to $1.4 billion, from the current $921 million annually in 2014 by the year 2021. A substantial decline in energy...
DailyFinance  Aug 18  Comment 
This past quarter saw the execution of’s strategy: to retain and grow its approximately 15 million engaged users through a variety of digital offerings and then earn revenue from digital services provided to these...
SeekingAlpha  Aug 17  Comment 
By Mobile Guru: On August 14th, Marathon Patent Group (NASDAQ:MARA) released its second quarter report. As part of the release Marathon reported record revenues of $3.8M and Non-GAAP income of $0.21/share. Revenues grew by 151% year over year and...


The term revenue most commonly refers to Net Revenue but it can also be used as Gross Revenue.

Revenue is the total amount of money a company takes in before any expenses.

Net Revenue is the amount of a company's gross revenue plus all negative revenue items. For instance, in the retail industry, gross revenue includes all sales made by a retailer during the accounting period. Net revenue, however, will also exclude the costs associated with items like refunds on returned items, discounts and other negative sales revenue items.

Often times, net revenue can refer to revenue a company receives after it pays its partners. For example, Google (GOOG) arrives at net revenue by subtracting Traffic Acquisition Costs (TACs) from its gross revenue. TACs are comprised of payments made to its Adsense network partners (Google ads displayed on third-party websites are subject to a revenue sharing program), as well as fees related to non-conventional partnerships (such as Google being the first search engine listed in the Mozilla Firefox built-in search toolbar).

This is a subtle difference from Cost of Goods Sold (COGS) - in the case of TACs, these are costs directly related to generating revenue (which is then split between different partners). COGS, on the other hand, refers to overhead and "manufacturing" costs related to the production of goods sold. Analogously, Google's COGS would include expenses incurred in data center operations.

Ratio analysis can be implemented and utilised for the comparative measurement of financial data among several companies of the same industry to facilitate wise investment, as ratios in general involve a process of standardization. Two main indicators-ratios can be used for the evaluation of a company's performance:

  1. Activity ratios: Asset Turnover or Efficiency Ratio = Total Revenue/ Assets

Activity ratios describe the relationship between the company's level of operations(usually defined as sales and the assets needed to sustain the activity). The higher the ratio, the more efficient the company's operations, as relatively fewer assets are required to maintain a given level of operations(sales), or the company expoits its assets in an efficient way maximising its sales. Monitoring the trends in these ratios over time and in comparison to other firms in the industry, can point out potential trouble spots or opportunities that would facilitate investing decisions.

  1. Profit Margins or Return on Sales or Profitability ratio = Profit/Revenue

It is a measure of a company's profitability and it is the relationship between the company's costs and its sales. The profitability ratio indicates the proportion of Revenue that form the company's profit, after deducting any operating and other expenses the company has. It can be also interpreted as the proportion of profits generated from each dollar of sales, showing how profitable a company is.

  1. Return on Assets (ROA) = ( (Net Income/Sales) * (Sales/Assets) )

This ratio is a combination of the two aforementioned ratios that can be summarised in the term Return on Assets, that measures the overall productivity of assets.

Net Revenue versus Total Revenue

Net Revenue (also Revenue, Net Sales, or Sales) is the total revenue or gross revenue minus the costs associated with returned or undelivered goods and commissions. Total Revenue or Gross Revenue on the other hand is simply all positive revenues. This distinction is particularly important for certain sectors like banking which relies heavily on commissions and Retail which can experience frequent returned items.[1]

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