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This company completed an initial public offering (IPO) of its stock in 2010. View articles that reference this company. Recent IPOs: Globe Specialty Metals • LogMeIn • Invesco Mortgage Capital • Medidata • Chemspec |
Vera Bradley (NASDAQ:VRA) designs, makes, and sells women's accessories. The company acts as both the producer and the marketer and retailer of its own products. Vera Bradley focuses on handbags, but also sells travel and leisure accessory items for women. While the items are marketed to be a casual and family oriented way of approaching luxury.[1]
In order to reach a broad customer base, Vera Bradley uses a multi-channel distribution model. The products can be purchased in a Vera Bradley store, through a specialty retail store, or online. The goal of this is to allow new customers to come in contact with the brand even if Vera Bradley does not have a physical store in the location. In addition, by building relationships with retailers, they are able to achieve an alternative form of marketing indirectly.[2]
The company's initial public offering of stock on the NASDAQ and occurred on October 20, 2010. The company offered 11M shares each for $16. This was at the high end of the initial price range of $14-$16. The company raised $176M from the offering. The lead underwriter of the deal were Baird and Piper Jaffray Companies (PJC).[3]
Vera Bradley increased its total revenue from 2009 to 21010. In 2009, it announced total revenue of $239M and in 2010, it announced $289M. Net income however increased substantially in terms of percentage. In 2009, its Net Income was $23.7M and in 2010, its Net Income was $43M.[4]
References
- ↑ VRA S-1 2010 Prospectus Summary "Our Company" pg 1
- ↑ VRA S-1 2010 Prospectus Summary "Competitive Strengths" pg 2-3
- ↑ Renaissance Capital IPO Home "Handbag designer Vera Bradley prices IPO at $16, the high end of the range"
- ↑ VRA S-1 2010 Prospectus Summary "Summary Consolidated Financial and Other Data" pg 5
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