Benzinga  Oct 19  Comment 
Western Digital Corp (NASDAQ: WDC) is scheduled to report its FQ1 2017 results on October 26. The company’s performance is likely to have been boosted by improved HDD demand and positive NAND pricing, Deutsche Bank’s Sherri Scribner said in a...
Motley Fool  Oct 13  Comment 
The PC industry is taking a turn for the better, and Seagate attracted a large hedge fund investment. Actually, the company asked for that deal.
Motley Fool  Oct 12  Comment 
The storage expert shocked the Street by raising guidance targets in the middle of the first quarter.
TechCrunch  Oct 11  Comment 
 External storage isn’t sexy. It’s important and probably necessary. But it’s not sexy. In fact, here’s a final caveat from the this morning’s Western Digital press release about its new external drives, “However ‘unsexy’ the...
Forbes  Sep 26  Comment 
Looking at the universe of stocks we cover at Dividend Channel, on 9/28/16, Western Digital Corp (NASD: WDC), MercadoLibre Inc (NASD: MELI), and ATN International Inc (NASD: ATNI) will all trade ex-dividend for their respective upcoming dividends....
Forbes  Sep 23  Comment 
Among the underlying components of the Russell 3000 index, we saw noteworthy options trading volume today in PPL Corp (NYSE: PPL), where a total of 39,191 contracts have traded so far, representing approximately 3.9 million underlying shares. That...
Benzinga  Sep 13  Comment 
Longbow Research believes the current valuation of Western Digital Corp (NASDAQ: WDC) reflects too much risk to the company's highly-leverage balance sheet. Analyst Joe Wittine sees the combination of factors supporting the growth objectives in...
Benzinga  Sep 9  Comment 
Argus reiterated its Buy rating and $60 price target on Western Digital Corp (NASDAQ: WDC) after the company raised its first-quarter outlook on volume and mix improvements. Western Digital increased its first quarter non-GAAP EPS view to...


Western Digital (NYSE: WDC) is a vertically integrated manufacturer of hard drives. Western Digitals main competitors are Seagate (STX) and Hitachi Global Storage (private company whole owned by Hitachi), all three are now about the same size in term of market share. The company produces drives for use in desktops, mobile devices, enterprise, and consumer electronics, and sells components to original equipment manufacturers (OEMs).

As the hard drive industry is fairly commoditized, intense competition from its competitors is ordinary. Competitors are Seagate and Hitachi Global Storage and the non-vertically integrated manufacturers: Samsung, Toshiba (TOSBF), and Fujitsu (FJTSY, who produce complete hard drive units but do not internally produce all main components (head, disc, gimbal assembly and channel decoder). These non-vertical integrated companies also have other products which they can use to offset a loss in their hard drive devisions.

Another source of competition comes from advances in solid state devices (SSDs) containing flash memory threaten WDC's core product offerings, because SSDs have many advantages over traditional hard drives, especially in mobile applications. However, in the third quarter of 2009 WDC acquired SiliconSystems, Inc, thereby entering the solid state harddrive market.[1]

In the second quarter of 2009, WDC began to design, develop, manufacture and sell media players. A media player is a device that connects to a user’s television or home theater system and plays digital movies, music and photos from any of our WD®-branded external hard drives or other USB mass storage devices.[1]

Company Overview

Western Digital's business has more than doubled in the past five years due to the growing demand for desktop drives, greater market share, and strong growth in other hard drive products, especially in the mobile and consumer electronics markets. The company has invested an increasingly greater percentage of its revenue in capital and research and development expenses. New product development is necessary to gain a foothold in new markets and to outpace the threat of competing flash memory.

Business Financials

In 2009, WDC earned a total of $7.5 billion in total revenues. This was a decline from its 2008 total revenues$8.1 billion. This had a negative impact on WDC's net income. Between 2008 and 2009, WDC's net income declined from $867 million in 2008 to $470 million in 2009.

Business Segments

Desktop hard drives

Western Digital's Caviar desktop hard drives are in the 3.5" form factor, range from 36 GB to 2 TB in storage capacity.

Mobile hard drives

Notebook hard drives are in the 2.5" form factor. Western Digital's Scorpio notebook drives range from 40 GB to 160 GB in storage capacity. The 1 TB drive is the company's newest mobile offering, and uses perpendicular recording technology.

Enterprise hard drives

Applications such as databases and e-commerce require especially high performance and reliable hard drives. Western Digital's Raptor enterprise-class drives rotate at a faster speed than consumer hard drives, allowing for faster data access. The company also offers a WD Caviar RE line with enhanced reliability features.

Consumer electronics

Western Digital offers hard drives designed for use in consumer electronics such as digital video recorders (DVR), karaoke systems, and gaming systems, which require quiet operation, low temperature and power consumption, and high reliability.

No complaints on this end, simlpy a good piece.

Comparison to Competitors

Western Digital controls 22% of the hard drive market, and its competitors are Seagate, Hitachi, Samsung, Toshiba, and Fujitsu.

The market is divided into "independent" and "captive" manufacturers. Western Digital and Seagate are independent manufacturers, meaning that they are entirely focused on manufacturing hard disk drives. Captive manufacturers Hitachi, Samsung, Toshiba, and Fujitsu are more diversified companies with a hard drive division. Captive competitors may sell hard drives at break even profit or even at a loss when it can bundle drives with other more profitable components, such as computer memory. This makes competition especially intense and sometimes irrational for independent manufacturers like Western Digital.

Due to the similarities in market share and business focus, Seagate and Western Digital are chief rivals in the market. The two companies' offerings cover 97% and 90% of the market respectively. Both companies produce desktop, mobile, enterprise, and consumer electronics products, and sell mainly to OEMs. Thus, many of the same market forces such as seasonal changes in sales and commoditization of PCs affect the two companies in the same ways.

One particularly important rising competitor to hard drives are flash-memory based solid state devices (SSDs). Unlike hard drives, flash memory are solid state, so they contain no moving mechanical parts, use less power, are smaller and less likely to break. These advantages make flash memory very attractive for use in portable devices such as digital music players and cameras. Flash memory has not replaced hard drives because cost is higher, transfer speeds are slower, and there is a limit of approximately 100,000 read/write operations. However, each of these limitations are being gradually overcome with technological advances. Samsung and SanDisk have announced or released SSDs up to 64 GB that have already began to replace hard drives in ultraportable laptops. Although hard drives are still the dominant storage device, SSDs represents an impending threat to Western Digital's business.

Western Digital has been slower than competitors to incorporate perpendicular recording into its products, which allows for greater data capacities and faster access speeds. Currently it has one product with the technology (160 GB Scorpio notebook drive).


  1. 1.0 1.1 WDC 10-K 2009 Item 1 Pg. 4
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