TheStreet.com  4 hrs ago  Comment 
NEW YORK (TheStreet) -- Analysts at MKM Partners lowered their price target on Yahoo!  to $53 from $58 on Thursday. The firm reiterated its "buy" rating on the stock. Shares of Yahoo! closed down by 0.08% to $39.21 this afternoon."We think...
TechCrunch  7 hrs ago  Comment 
 Flickr announced today it’s bringing back its “Pro” subscription plan aimed at power users of Yahoo’s photo-sharing service, which will introduce a variety of new features, including access to improved analytics, software discounts, and...
Benzinga  Jul 23  Comment 
Yahoo! Inc. (NASDAQ: YHOO) today announced the appointment of Lisa Utzschneider as Chief Revenue Officer. In this new role, Lisa will lead Yahoo's sales organization globally to serve the needs of advertisers worldwide. All...
Benzinga  Jul 22  Comment 
Yahoo! Inc. (NASDAQ: YHOO) announced strong second quarter financial results and a weak third quarter guide on late-Tuesday. Following the report, several major Wall Street research firms weighed in on the figures. SunTrust SunTrust’s...
Benzinga  Jul 22  Comment 
Though Yahoo! Inc. (NASDAQ: YHOO) exhibited good growth in mobile revenue, but the decrease in search business was a dampener when the company declared its second-quarter results on Tuesday. EPS for the quarter at $0.16 came below analysts'...
Forbes  Jul 22  Comment 
On July 17, 2015, Yahoo! Inc. (NASDAQ:YHOO, $39.73, Market Capitalization of $37.3 billion) filed a form N-2 with the SEC in connection with the spin-off. The name selected for the new public company is Aabaco Holdings, Inc. Under the spin-off...
Benzinga  Jul 22  Comment 
Marissa Mayer is frequently criticized for her performance as the CEO of Yahoo! Inc. (NASDAQ: YHOO), but could she do better at another firm? Twitter Inc (NYSE: TWTR) has been on the hunt for a new CEO ever since Dick Costolo announced his...
TheStreet.com  Jul 22  Comment 
NEW YORK (TheStreet) -- This earnings season has been a disappointment for a lot of tech companies, including as Yahoo!  , IBM  , and Microsoft  , but are they still good investments?Yahoo's main business, selling advertising, grew...
Benzinga  Jul 22  Comment 
In a report issued Wednesday, Axiom’s Managing Director of Internet Media Victor Anthony takes a look into Yahoo! Inc. (NASDAQ: YHOO), after the company reported strong second quarter financial results and a weak third quarter guide on...
Forbes  Jul 22  Comment 
What happens with Yahoo and Alibaba is almost beside the point. What’s important is that the spinoff has highlighted a major problem with U.S. tax law and how it is administered.


Yahoo! Inc. (Nasdaq: YHOO) is a global internet services company that operates the Yahoo! Internet portal. It provides varied products and content, from email and search to media streaming and downloads. Its main revenue sources come from advertising and marketing services. In fiscal year 2010, Yahoo reported revenues of $6.3 billion and net income of $1.2 billion. While Yahoo's main presence is in the United States, its well-established name and solid partnerships in Asia make international expansion a promising opportunity for the company. In response to the fast growing mobile advertising market, Yahoo has been actively pursuing partnerships with carriers and original equipment manufacturers in the mobile industry, as well as tailoring their existing marketing services to mobile users.

Company Overview

Founded as a web directory by two Stanford graduates in 1994, Yahoo! had become a dominant player in the field of Internet services although its competitive position has since become eclipsed by Google and others. The company had experienced healthy growth in top-line revenue year over year for the last four years, but net income has fallen year-over-year due to increased costs of doing business in the increasingly competitive sphere of internet advertising. Specifically, Yahoo!'s year over year cost of revenue is increasing faster than their revenue growth.

Trends and Forces

Increase in Online Advertising

Advertising spending continues to show a disproportionate skew in favor of newspaper, TV and direct mail. However, the Internet channel has grown at approximately 18% per year--faster than any other channel--taking share from stagnant channels such as newspaper, which has been flat over the same time period. Continued growth in quality and availability of Internet access means that the Internet services sector--particularly Internet advertising--will remain lucrative for some time to come. An increasingly pronounced trend of replacing print directories and classifieds with virtual alternatives will also create a push for online search use as well as increase demand for online classifieds.

Online Video Advertising Growth

Video advertising promises to be a particularly lucrative area of rapid growth in the online advertising sector as online video viewership continues to rise. In research released by comScore, data shows that 175 million U.S. Internet users watched online video content in October for an average of 15.1 hours per viewer.[1]. In terms of video property and viewership, Yahoo ranked second with 53.8 million viewers, behind Google Sites's 146.3 million unique viewers and ahead of Viacom Digital, VEVO, and Facebook[1].

  • Branded vs. Search Advertising

Branded advertising is often image-based and usually priced on an "impressions" basis--the more times it shows up, the more the advertiser pays. Search advertisements are primarily text-based and usually rely on click-through; the more times a particular link is clicked, the more Yahoo! is paid. Together, the two constitute a good balance of different kinds of online advertising. However, branded advertising tends to depend very heavily on the economic situation of the brands in question.

  • Mobile Advertising

Mobile advertising is in its nascent stages and is currently growing at more than 20% per year, making it a powerful source of potential growth for Yahoo! On its end, the company has been actively pursuing partnerships with carriers and original equipment manufacturers in the mobile industry, as well as tailoring their existing marketing services to mobile users.[2]


  • Google is Yahoo!'s biggest competitor in search advertising. Google's acquisition of popular video site YouTube put it directly against Yahoo! in media streaming, and the two already have a long-standing rivalry over search-based online advertising. Yahoo! has lost significant search market share to Google. In 2009, Google made headlines by overtaking Yahoo! in unique users per month. However, Yahoo! recently released a next-generation online advertising platform system called Panama. Their system will in theory optimize advertising profits by increasing the average revenue per search click and has returned modestly successful results so far. Yahoo!'s recent acquisitions of RightMedia and BlueLithium further solidifies its position in display advertising. Finally, Yahoo!'s perceived role as a community-based entertainment site may also give it a slight edge over Google in entertainment-based advertising. However, Google's MySpace-YouTube advertising alliance may be poised to challenge the company.
  • Microsoft, with the introduction of Windows Live and adCenter, Microsoft is also a growing threat. Microsoft's acquisition of LiveJournal gives it a significant foothold in the webblog scene, and along with Google, it has been steadily gaining ground against Yahoo! in the European Internet services market. However, by itself Microsoft remains less a threat than Google.
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