Benzinga  Nov 18  Comment 
Alibaba Group Holding Ltd (NYSE: BABA) fell approximately 2.5 percent Tuesday despite positive comments from Bernstein. Bernstein analyst Carlos Kirjner raised his price target on Yahoo! Inc. (NASDAQ: YHOO) from $50 to $60 due to the...
Jutia Group  Nov 18  Comment 
[at CNBC] - Yahoo Mail users took to Twitter Tuesday to complain about an email service outage. Read more on this. Yahoo! Inc. (YHOO), currently valued at $49.29B, started trading this morning at $52.28.   Today, shares have traded between...
MarketWatch  Nov 18  Comment 
Yahoo Mail is experiencing temporary site outages. The company said its engineering team is "aware of this issue" and is working to fix it "as quickly as possible." The Sunnyvale, Calif.-based company , which competes with Google's Gmail, was hit...
Motley Fool  Nov 18  Comment 
Funeral costs can run high, but you don't have to pay too much.
Forbes  Nov 18  Comment 
I apologize for not actually embedding the video in question, but Yahoo does not embed terribly well with the publishing format. If you actually want to watch the Red Carpet Show that began at 6:00pm PST go HERE for a live stream. I won't be...
Benzinga  Nov 17  Comment 
There was a time when a merger between Yahoo! Inc. (NASDAQ: YHOO) and AOL, Inc. (NYSE: AOL) would have inspired antitrust whispers. The days when these two companies dominated the web are long gone, but could a merger between the two be the best...
Benzinga  Nov 17  Comment 
Although it's not easy to be a CEO of a company, being CEO of Yahoo! Inc. (NASDAQ: YHOO) is a difficult job as Marissa Mayer might be realizing right now. While the core business of the company isn’t moving anywhere, institutional investors...
TheStreet.com  Nov 17  Comment 
NEW YORK (TheStreet) -- Yahoo!  was mentioned positively by analysts at Citigroup this morning, in a note that said investors interested in Alibaba Group Holding  should consider Yahoo! Citigroup analysts estimate that Yahoo! shares trade...
Forbes  Nov 17  Comment 
The critics say Yahoo's management spends money like a drunken sailor and is no John Malone. I say they might be on the verge of turning the company into an $80 stock.
Jutia Group  Nov 17  Comment 
[Benzinga] - On Monday, analysts at Citi Research offered commentary on shares of Yahoo! Inc. (NASDAQ: YHOO ) and reiterated the Buy rating and $63 price target. Citi analysts view shares of Yahoo as “our best idea” ... Read more on this. ...


Yahoo! Inc. (Nasdaq: YHOO) is a global internet services company that operates the Yahoo! Internet portal. It provides varied products and content, from email and search to media streaming and downloads. Its main revenue sources come from advertising and marketing services. In fiscal year 2010, Yahoo reported revenues of $6.3 billion and net income of $1.2 billion. While Yahoo's main presence is in the United States, its well-established name and solid partnerships in Asia make international expansion a promising opportunity for the company. In response to the fast growing mobile advertising market, Yahoo has been actively pursuing partnerships with carriers and original equipment manufacturers in the mobile industry, as well as tailoring their existing marketing services to mobile users.

Company Overview

Founded as a web directory by two Stanford graduates in 1994, Yahoo! had become a dominant player in the field of Internet services although its competitive position has since become eclipsed by Google and others. The company had experienced healthy growth in top-line revenue year over year for the last four years, but net income has fallen year-over-year due to increased costs of doing business in the increasingly competitive sphere of internet advertising. Specifically, Yahoo!'s year over year cost of revenue is increasing faster than their revenue growth.

Trends and Forces

Increase in Online Advertising

Advertising spending continues to show a disproportionate skew in favor of newspaper, TV and direct mail. However, the Internet channel has grown at approximately 18% per year--faster than any other channel--taking share from stagnant channels such as newspaper, which has been flat over the same time period. Continued growth in quality and availability of Internet access means that the Internet services sector--particularly Internet advertising--will remain lucrative for some time to come. An increasingly pronounced trend of replacing print directories and classifieds with virtual alternatives will also create a push for online search use as well as increase demand for online classifieds.

Online Video Advertising Growth

Video advertising promises to be a particularly lucrative area of rapid growth in the online advertising sector as online video viewership continues to rise. In research released by comScore, data shows that 175 million U.S. Internet users watched online video content in October for an average of 15.1 hours per viewer.[1]. In terms of video property and viewership, Yahoo ranked second with 53.8 million viewers, behind Google Sites's 146.3 million unique viewers and ahead of Viacom Digital, VEVO, and Facebook[1].

  • Branded vs. Search Advertising

Branded advertising is often image-based and usually priced on an "impressions" basis--the more times it shows up, the more the advertiser pays. Search advertisements are primarily text-based and usually rely on click-through; the more times a particular link is clicked, the more Yahoo! is paid. Together, the two constitute a good balance of different kinds of online advertising. However, branded advertising tends to depend very heavily on the economic situation of the brands in question.

  • Mobile Advertising

Mobile advertising is in its nascent stages and is currently growing at more than 20% per year, making it a powerful source of potential growth for Yahoo! On its end, the company has been actively pursuing partnerships with carriers and original equipment manufacturers in the mobile industry, as well as tailoring their existing marketing services to mobile users.[2]


  • Google is Yahoo!'s biggest competitor in search advertising. Google's acquisition of popular video site YouTube put it directly against Yahoo! in media streaming, and the two already have a long-standing rivalry over search-based online advertising. Yahoo! has lost significant search market share to Google. In 2009, Google made headlines by overtaking Yahoo! in unique users per month. However, Yahoo! recently released a next-generation online advertising platform system called Panama. Their system will in theory optimize advertising profits by increasing the average revenue per search click and has returned modestly successful results so far. Yahoo!'s recent acquisitions of RightMedia and BlueLithium further solidifies its position in display advertising. Finally, Yahoo!'s perceived role as a community-based entertainment site may also give it a slight edge over Google in entertainment-based advertising. However, Google's MySpace-YouTube advertising alliance may be poised to challenge the company.
  • Microsoft, with the introduction of Windows Live and adCenter, Microsoft is also a growing threat. Microsoft's acquisition of LiveJournal gives it a significant foothold in the webblog scene, and along with Google, it has been steadily gaining ground against Yahoo! in the European Internet services market. However, by itself Microsoft remains less a threat than Google.
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